Africa's typical Internet user doesn't own a computer at home, but uses expensive access to shared resources to get online. By publishing directory contents in print form with exact URLs, i4c Magazine aims to save surf-time, and so reduce the African consumer cost of finding resources relevant to the local context.

The majority of Africans, however, are not Internet users at all, and have no clear idea why they might want to be. Fear of foreign technology is very real, and notions of meaningful online opportunities that can justify the high cost of internet access are vague. Free printed info can be studied, shared and discussed without the pressures of fear, time and money, to encourage more African people to understand and take advantage of the online resources for local development that are increasingly available.

i4c's editorial approach will emphasize results-oriented uses of  resources that are both relevant to local market development needs, and useful within Africa's specific constraints. i4c Magazine aims to fills a critical gap in bridging the Digital Divide with Africa, by providing simple and engaging information to Africa's largely offline population, about what the World Wide Web can realistically offer to the ordinary African.